Elisa Marinoni

Google

Measurement & Attribution Lead, Google Italia

Professionally born in the digital field, with a focus on affiliate marketing and finance industry. I joined Google 10+ years ago as a client Account Manager, focusing on performance marketing and digital solutions. After 3 years, I moved to a consultant role offering insights on data, both internally and externally, supporting multiple industries (Finance, Telco, FMCG and Healthcare). In the last 3 years, I specialized in measurement solutions and I currently lead measurement projects, consulting on the impact of marketing strategies, with a particular focus on analytics, attribution, incrementality and privacy topics. I am part of Women@ Italy, leading a project to encourage young students on STEM careers.