Wijnand Jongen (1959) has been the voice of digital commerce for over 20 years. He is President of Ecommerce Europe m the European umbrella organization representing 150,000+ online shops. He was founder and CEO of the Dutch e-commerce association Thuiswinkel.org for over 20 years. He is the bestselling author of the book 'The end of online shopping', translated in 12 languages and released in 20+ countries. Wijnand is a highly sought-after keynote speaker at conferences all over the world.