Being the most active economic epicenter in Italy, Milan suits well as a hotspot for new, disruptive technologies and businesses. The VR/AR scenario in Milan is crowded by some of the most experienced companies and brands in the industry and a multitude of newborn startups. The local presence of big tech companies makes Milan one of the most interesting landscapes for AR and VR. The VR/AR Association poses as a big opportunity to consolidate the community’s ecosystem, encouraging the sharing of visions, knowledge and contacts among members. VR/AR scenario is blooming in Italy, and Milan is on the front line of new technologies.