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E-Commerce & Digital Strategy
The construction of a unified customer journey between digital channels and physical stores. Consumer perspective, merchant needs and business solutions.
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The scenario of payment systems between present and future, in the light of new technological solutions and consumer behaviour. Opportunities and challenges for merchants and players in the payment chain.
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Blockchain, artificial intelligence and new technological innovations that are redesigning the relationship with the customer and the way of doing business.
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Marketing for digital companies: adv strategies, user experience, marketing automation, livestreaming commerce and technological evolutions to support branding and engagement objectives.
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How to face the digital markets in the world: which strategies, which operational approaches, which elements of attention.
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L’impatto del digitale per una nuova modalità di esperienza e di servizio nei punti vendita. Trend e prospettive di omnicanalità per il new retail.
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The main elements that impact the development of a digital business: between current obligations and new scenarios to be monitored. The most innovative perspectives from the insurtech scenario.
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The logistics supply chain at the heart of e-commerce: scenario, prospects and solutions from warehouse management to last mile. Evolutions for logistics operators and merchants.