QVC Italia

E-Commerce & Digital Strategy

Company Profile

QVC® is a world leader in video commerce (vCommerce), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms. QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics and jewelry - and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the U.S., the U.K., Germany, Japan and Italy. Worldwide, QVC reaches more than 200 million homes via its 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.

QVC is part of Qurate Retail, Inc. which includes QVC, HSN®, Zulily® and the Cornerstone brands.. Qurate Retail Group has 26,400 team members. In 2020, Qurate Retail Group had more than 22 million customers and generated 14,2 billion U.S. dollars in revenue, with ecommerce representing 63% of total sales, equal to 8,9 billion U.S. dollars.

QVC in Italy since 2010 has its headquarters in Brugherio (MB) with a logistics warehouse in Castel San Giovanni. It has over 500 employees. It transmits 17 hours of live broadcasting for 364 days a year, with 20 hosts and hundreds of guests. It broadcasts on TV channels, DDT, tivùsat 32, tivùsat HD 132, Sky and Sky HD 475 reaching 25 million homes. It has a website, social pages IG, FB and Twitter and launched in January 2022 the shopping livestreaming app likeQ.