Customers are becoming more and more demanding in terms of the brands and merchants’ experience and ability to meet their needs and preferences. The payment process is one of the milestones of the customer journey and it comes with a lot of challenges to ensure it is simple, frictionless and secure.
Axerve will discuss this topic with KIKO, with a focus on how they are working to turn these challenges into an opportunity to serve their customers at a worldwide level, on different channels and touchpoints.